Richard Clifford
Consulting Corporation
Digital Transformation, The Customer-Centric Approach
What is customer-centricity?
I love the photo of the unicyclist. I keep thinking, how does he captivate such a large audience? Imagine the work he has to do to convince the first few people to stick around and wait for the big show.
Customer-centricity establishes the customer as the primary reason for your company's existence by using every means to win and keep them. It's as essential as motion is to the unicyclist - without movement, there's no balance.
I help organizations manage digital transformation using a customer-centric approach, helping select the best technology to support their staff working to win and keep customers.
Customer satisfaction earns trust, and increased trust results in customer loyalty and loyal customers will spend more and are less likely to go elsewhere.
Steve Jobs once said, "you've got to start with the customer experience and work backwards."
The Unicyclist's Approach.
Think about how the unicyclist unveils his show, from the first spectator to arrive until the last one leaves.
Deep, long-lasting, and rewarding customer relationships don't just happen. They result from strategically planned and well-executed end-to-end customer experiences.
Customers evaluate these experiences based on every interaction with us, from the first marketing campaign they see to the last invoice they receive.
I'll help you find the technology to support your staff performance at every touchpoint.
About Richard Clifford.
My consulting background includes decades of experience supporting organizations through technology, complemented by an MBA in Digital Transformation from McMaster University and a BCom in Business Technology Management from Toronto Metropolitan University. I've consulted in business-to-business, business-to-consumer, direct-to-consumer, business-to-government and nonprofit markets.