Insights
Digital Transformation, The Customer-Centric Approach
My digital transformation insights.
I'm a lifelong learner and enjoy researching technology that leads to deep, longer-lasting, more rewarding customer relationships. I also enjoy sharing. Below are a collection of articles that I've published.
Let’s unpack what’s involved in brand positioning and review some practical tools and methods.
I remember going with my dad to his tailor when I was younger. Salespeople greeted him by name, knew his shirt size and were familiar with his wardrobe. Isn't that how we should treat all our customers?
Digging deep, you'll discover gaps in how most businesses interact with customers. Learn how to identify, manage, and better integrate your customer touchpoints across your operations.
Learn whether or not your small business can benefit from the discipline of the Chief Marketing Officer (CMO) role.