I'm a lifelong learner who enjoys researching technology that fosters deeper, longer-lasting, and more rewarding customer relationships. I also enjoy sharing my findings. Below is a collection of articles I've published.
Find out if your employees are actually benefiting from and enjoying the software they use?
Is your digital ecosystem feeling off-balance? Here are 10 telltale signs that it might be time to reassess it!
Making smart software choices doesn't have to be a gamble; using a simple cost-benefit analysis can illuminate the best path forward for your business.
Let’s unpack what’s involved in brand positioning and review some practical tools and methods.
I remember going with my dad to his tailor when I was younger. Salespeople greeted him by name, knew his shirt size and were familiar with his wardrobe. Isn't that how we should treat all our customers?
Digging deep, you'll discover gaps in how most businesses interact with customers. Learn how to identify, manage, and better integrate your customer touchpoints across your operations.