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My digital transformation insights.
My digital transformation insights.
I'm a lifelong learner who enjoys researching technology that fosters deeper, longer-lasting, and more rewarding customer relationships. I also enjoy sharing my findings. Below is a collection of articles I've published.
Making smart software choices doesn't have to be a gamble; using a simple cost-benefit analysis can illuminate the best path forward for your business.
Let’s unpack what’s involved in brand positioning and review some practical tools and methods.
I remember going with my dad to his tailor when I was younger. Salespeople greeted him by name, knew his shirt size and were familiar with his wardrobe. Isn't that how we should treat all our customers?
Digging deep, you'll discover gaps in how most businesses interact with customers. Learn how to identify, manage, and better integrate your customer touchpoints across your operations.
Learn whether or not your small business can benefit from the discipline of the Chief Marketing Officer (CMO) role.
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