Services

My consulting services.

I help you adopt a customer-centric approach at every customer touchpoint, creating a unified brand presence and value proposition whenever, wherever and however you reach your customers.

Research, Plan, Execute, and Communicate 

As a digital transformation consultant, I follow a systematic approach that involves research, planning, execution, and communication to identify, select, and implement marketing technology to build happier teams and customers, resulting in a more profitable organization.

Software to Scale with Company Growth

Business owners often see growth as a positive sign, representing expansion, increased revenue, and new opportunities. However, if they don't manage growth carefully, it can dilute the very branding and value propositions that initially attracted clients and helped the company gain market share.

When a company experiences rapid growth, there is pressure to scale operations quickly. For some businesses, this might lead to shortcuts in service delivery, compromising quality, or creating inconsistencies in the customer experience. As a result, the core values and messaging that resonated with clients in the beginning may become overshadowed by a focus on quantity over quality.

Communication becomes more complex as a company scales. Maintaining a clear and consistent brand message can be challenging when more people are involved in the process, and different teams manage various aspects of the business. The inconsistency can lead to mixed signals about the company's values, further diluting the brand.

While growth is essential for success, companies must remain vigilant about their branding and value propositions during the process. The right marketing software platforms can help teams focus on maintaining quality, consistency, and alignment with the brand's core values, thereby protecting relationships with valuable clients and sustaining market share over the long term.

Some business owners rely solely on hiring new staff to address growth pains. However, adding more people without addressing the underlying technical infrastructure will compound existing issues.

Here's a breakdown of typical marketing software platforms to help you scale through the pinch points and when they become crucial.

Growing Past 10 Employees:

Companies that have grown beyond 10 employees often struggle to maintain a unified brand voice and customer experience. Tools to facilitate content delivery include Content Management Systems (CMSs) such as WordPress, which enable agile website updates without relying heavily on developers. Analytics tools, such as Google Analytics, enable the data-driven measurement of campaign reach and conversion, ensuring resources are focused on high-impact activities.

Growing Beyond 20 Employees:

As companies expand beyond twenty employees, they encounter more complex workflows, information silos, and the need for more structured processes. To address this, they need marketing automation platforms such as Mailchimp or ActiveCampaign, which offer audience segmentation, lead nurturing, and automated email sequences to engage prospects. Customer Relationship Management (CRM) tools are essential for managing the sales pipeline; for example, HubSpot, Salesforce, and Pipedrive are used to centralize customer data, track opportunities, and align sales and marketing efforts. 

At 50 Employees:

At fifty employees, companies need data analysis, reporting, and refined internal processes. Analytics and reporting tools, such as Google Analytics and Looker Studio, help track primary metrics, visualize data, and gain valuable insights. Customer Service Teams benefit from Zendesk, Intercom, and Freshdesk for managing customer onboarding, support, and inquiries.

Planning Growth Transition

I prioritize marketing technology solutions that are scalable, accessible, and cost-effective. I encourage business owners to choose solutions that integrate seamlessly to avoid data silos and streamline workflows, and to customize them to meet the unique needs of different business models. Additionally, I help business owners understand that investing in employee training is crucial to ensure staff can use the tools effectively.