Share the Plan
Digital Transformation, The Customer-Centric Approach
We'll design communications to capitalize on your digital transformation.
With digital transformation, communication is essential to success.
Digital Business Plans
I develop digital business plans to help organizations justify an operational investment or request funding, including communications such as the following.
Determine and rationalize budgets and timelines;
Identify, describe and mitigate risks against the potential rewards of change (cost-benefit analysis, weighted comparisons, SWOT analysis and quadrants);
Surveys, interviews and focus groups to understand and define the current state;
Requirements gathering documents to plan a future ideal state.
Procurement recommendations that identify and rank optimal technology alternatives.
Internal Communications
When digital transformation happens, it's necessary to justify investing in or divesting from software and to help staff adjust to new processes and protocols.
Communications to rationalize disruption and motivate change.
Training to help staff transition.
External Communications
External communications help reposition organizations when digital transformation leads to new or improved business models and value propositions.
Marketing, advertising and press releases;
Website content (landing pages, blog posts, case studies);
New sales material.